Church Marketing

I like the definition Richard Reising offers in his book “ChurchMarketing 101”,

“Church Marketing … is ‘the sum’ of all your church does to connect Christ with your membership and the outside world. It is ‘the sum’ of things that done (including all that defines your product, place, etc.) to engage someone to respond positively to the very thing your are promoting…it is your challenge to reach people where they are to create the atmosphere of love and joy that people hunger for. Your challenge is to relate to people wherever they might be in life and to relevantly connect them to Christ and His kingdom”.

As a rector, his definition is leading me to reflect on what I have been doing and leading and what I need to make response to this new (at least for me) definition of church marketing. May God guide our ministry.

幸福的人

我很喜歡艾爾文在他的書,“在不完美的生活裡,找到完整的自己”, 所寫關於“幸福的人的一段”:

“幸福的人,不是因為對什麼都滿意了,而是知道人生本來就無法什麼都滿意。 你是否會想回到過去的某段時光?成為大人後的世界,到處充滿苦悶與焦慮。但如果真的能回去,代價是失去現在擁有的某些人、某些事、某些回憶,你還願意嗎? 想想,遺憾的事之所以美好,是因為虛構在沒有發生的想像之中。如果有機會重新來過,或有智慧重新選擇,沒有人可以確定事情的發展就會更好,搞不好變得更差。我們人,總是把沒經歷到的事情想得過於完美,忽略自己到底能不能承擔代價;忽略了幸福不只是透過追尋,更應該透過珍惜。 無論你現在過得如何,是不是完全喜歡現在的生活,願你也相信,事情的發展總是朝向更好的方向,而生活的不完美,其實就是它最美的樣子。”

朋友,只要我們能珍惜,我們就會發現原來我們已經擁有幸福的人生。