I like the definition Richard Reising offers in his book “ChurchMarketing 101”,

“Church Marketing … is ‘the sum’ of all your church does to connect Christ with your membership and the outside world. It is ‘the sum’ of things that done (including all that defines your product, place, etc.) to engage someone to respond positively to the very thing your are promoting…it is your challenge to reach people where they are to create the atmosphere of love and joy that people hunger for. Your challenge is to relate to people wherever they might be in life and to relevantly connect them to Christ and His kingdom”.

As a rector, his definition is leading me to reflect on what I have been doing and leading and what I need to make response to this new (at least for me) definition of church marketing. May God guide our ministry.